Episode # 331 Damian Reid
Natalie: Hello everyone. My name is Natalie Ledwell and this is the Inspiration Show. Today on the show I have a friend of mine by the name of Damian Reid. Damian is a Canadian coming to us from, I’m not quite sure which city, but we’re going to be talking about how his mission is showing up in the world and how he is doing his purpose. Because as you know, a lot of you have heard me say it before, I really believe that we all have the same purpose and that is the best version of ourselves that we can be and to make a contribution but our mission on how that shows up is different for all of us. And I know with Damian he specifically working with small business owners and he’s doing that in a very big way. So please welcome my guest Mr. Damian Reid. How are you Damian?
Damian: I’m doing well Natalie. Thanks for having me on the show.
N: Pleasure to have you here. So, why don’t we start a little bit about your background and your story and how you got into working with small business owners.
D: Absolutely. So I started my first business when I was thirteen years old. And I probably shouldn’t be doing what I was doing, you know, here I was at 13, underage and I actually started dj-ing out of my mom’s basement. And very quickly found out that I had an entrepreneurial flair and started hiring my friends to work for me. And after a couple of years, before I knew it, I was competing at that time would have been the top radio station and tv stations in Toronto, where I’m from. We were doing live shows competing against them and we were winning. Ever since then, I’ve been a serial entrepreneur with different businesses. I’ve consulted with small businesses over the time before starting the current company which is amorvita. I also spent some time in the corporate world in telecommunications. So, it’s been a process or a pathway that’s been perfect and lead me to exactly where I am.
N: Cool. So, amorvita, tell me a bit about this new company that you have.
D: I’d love to. So, amorvita was created back in the middle of 2013. And the company stands for having entrepreneurs specifically small businesses and self-employed professionals do more of what they love to do, love what they’re actually doing and achieving the results that they dream of and may actually think impossible and so we do that by providing business services, business coaching and personal coaching with the team that’s in five countries around the world. Our team right now is at 16 and we’ve got about another 30 specialists and consultant that work in consultation with the core team to provide different kinds of services. It’s amazing. Given where we are from when we started, it’s actually been great to be a part of creating that.
N: So, you’re creating a space for support for them or you’re educating them or like, what main things are you doing to support business owners?
D: Primarily education and support. Actually, it’s supposed to be education and support. One of the things I got really clear about before I started the company and it was a bit of a disappointing discovery for me as I transitioned out of my previous career, I spent 7 years as a transformational coach for a major international company and I was leading leadership programs there, leading seminars and so forth. And when I came out and decided I’m going to create amorvita, one of the things that I discovered that was upsetting for me was that the education for small businesses and self-employed professionals really doesn’t exist. A lot of them have to learn it by trial and error, which is how I did it when I was 13. I had a business fail when I was in my early twenties and declared bankcruptcy out of that but it was trial and error. How do I run this business, will I do this and it works, if I do this it doesn’t work, stop doing the stuff that doesn’t work and I’ll do this. And when I really looked at the educational system, I was upset with it because the educational system is designed for people to go to school and come out to be doctors, lawyers, major business owners, there’s not a real structure to train small business owners and the self-employed professionals on how to start running your own business. So I really saw that as a missing and said, I’m going to create something that’s going to address that. So that other people who are passionate about their beliefs and I believe that a real entrepreneur has two things, one is that they have a passion about something and the second is they have the courage to pursue an idea, and both are really, really important but I wanted to create a place where they could actually get access to those resources and be successful and accomplish their careers.
N: Yeah, because you bring up a very important point, that a lot of people do go into small business because number one they want freedom, they want to be able to leverage their time, they want to create a massive income and they have a passion and the courage to follow that passion and those things are awesome. But when it comes to running the business there are certain things that you need to know and I too am a serial entrepreneur, was a serial entrepreneur, and what I also discovered is that when it comes to running a business, there are certain business skills that you need to be able to make sure that that passion does see the light of day. You’re not just buying yourself a job where you get paid less, work more hours than if you were working for somebody else. So, what are some of the common pitfalls that you find in a lot of small business owners fall into.
D: Well, probably, the biggest pitfall that small business owners fall into is a lack of planning. I see that across the board and that’s even with people who coach other small businesses. I’m amazed at the number of times I asked simple questions like do you have a business plan? And the answer is no. It doesn’t have to be a complicated business plan that’s ready to go to the bank to get financing, it could be a one-page business plan. And that would be great. We’re a 5-page business plan but a plan to get from where you are and where you want to go. Nothing in this world had any kind of significance or impact has really been accomplished without some kind of a plan. That’s probably the biggest thing that I can see and it’s never too late for small businesses to actually start planning. I really don’t care where you are in your year or where you are in your planning process, I would set aside time every week to actually look at what you’re creating and planning and then have that roll out to your quarterly planning and annual. That’s the biggest area I see.
N: Yeah, because you know, anyone who’s watching this and in our community knows that you can write out a plan, you don’t necessarily have to follow it to the letter and more often than not especially if you’re doing your visualizations, you have this bigger picture or visualization in your mind the only way you get to that result is not necessarily the way that you think is going to be. But I know that you’ve got to have some kind of general direction in which you’re travelling rather than just getting up and getting to work and see what’s happening in that day. You’ve got to have some picture of the future of that business and the direction that you want to go and how many people you want to reach and all those somethings. So, we actually got to meet because you have created this small business summit, so tell us a little bit about that.
D: Yeah. So the small business global summit, just as you were saying about having a plan of where you want to go was something interesting that I just thought with the small business global summit, the small business global summit was in my plan a year or two from now. The way that I wrote it down but I was clear with the direction that I was going and have the commitment just to start to be able to create in advance for small businesses and self-employed professionals to go and get the education, go and get the information that we were talking about earlier. And go and do it with no strings attached. Often I see that our small business owners out in the world, who are competing against each other, service providing, we make the water a little bit more muddy, because we say this to someone, okay we’re going to give you this information but you need to join our list first or you need to do something first and when they get the information, it’s not the information that they thought they were getting. So, I really wanted to create an event where small business owners to come, they could get the information and the training that they actually need. And so we created that. We’re going to be doing it on September 16th to 18th, this event is going to be a virtual event. We plan to do a number of virtual events every year and we also plan to do it at least one possibly two live events a year. And our first live event is going to be on the spring of 2015. We’re going to be starting it here in our home city Toronto, but this event is going to be over the 3 days we have 3 tracks, so we have a hot topics track which you’re going to be speaking on which I’m really happy to have you. And hot topics are really about the things that are small business owners and the self-employed professionals are dealing with now that are sort of top of line. So a lot of hot topics around marketing, hot topic – we got a speaker that’s the CEO of
Mars/Venus coaching. So if you don’t know who mars/venus is that’s the john grays organization that wrote man are from mars, women are from venus. He’s going to be talking about the general importance. I’ve got on a call talking to him about getting ready for the summit and he was sharing with me something really interesting and I thought, wow, isn’t that amazing people don’t think that way and he said, if I asked you to do men and women buy differently, what would your answer be? Of course they buy differently, I know that. I shop very differently from the way my fiancé shops. He said, now, in your business development process, do you train your people to approach men and women differently? And I said no. Well, most businesses don’t do that. So he’s going to be talking about things like that which are really important. Our second track is called our must-have track. And our must-have’s track deals with information that small business owners have to have, like it’s if you don’t do this then you really shouldn’t be operating and expecting your business to succeed. And one of our amorvita associates is going to be reading a conversation called turning your business cards into a hundred dollar bills and I said to her on the phone the other day, if you told me that every business card that I got will turn into a hundred dollar bill I would get a lot more business cards. So, I got some topics like that. And Natalie, the last track is what we call the love of your life track. And we as entrepreneurs know that, we, our life and our business is inseparable, really. And we know that having a happy rest of our life has us have a much more productive and successful business life and vice versa. So the love of your life track takes on all of the other topics that are not business focused. So we’ve got sextologist, a renowned sextologist talking about how to have a better sex life. We’ve got a relationship coach. We’ve got a finance coach. Actually, working with people on how to actually have their finances working. And so, having all those other areas of your life work, that’s what the third track is all about.
N: Yeah, I know, it’s very exciting. And that’s the thing, when it comes to anything that we do whether you’re a small business owner, whether you’re male of female it doesn’t matter. One of the keys to our success was that we joined a mastermind group and we surrendered ourselves to people that we knew that could support us, because we can’t do it alone. Like in small businesses, sometimes you feel so alone. There are so many challenges that you can face and sometimes you think you are the only one doing it and you’re not quite sure how to get through. But when you can get on something like a summit like this and join a community like this, you get to meet other people that can help and support you and not just give you lip service and go, you got this, you could do it, actually give you sound advice that can actually take your business to the next level. Because remember our business is not (12:55), our business is a complementary, it’s a part of our life that helps us to build a (13:03) lifestyle – that we have this amazing marriage, we have this happiness, we get to travel, spend time with our family – that’s what our business is supposed to be. It’s not supposed to be a heavy chain around our neck. That’s actually more of a stress to us more than anything else. And so getting involved like this summit can actually get you, not just any kind of information but connected with other people that could really help you with your business as well.
D: Yeah, absolutely. And Natalie, earlier you asked about what are the big things I see people making a mistake with in their businesses? The second most important thing that I see here is that they don’t connect themselves with those communities. They don’t create an accountability structure when they actually do establish where they want to go. It’s so easy for us as small business owners, many people working in home offices or abridge versions of that or part-home, part-office that type of thing, it’s easy for people to do what I call going under the duvet and doing their favorite not working with a team, which for me, I must admit, when I go of in that direction, it’s Netflix. It’s really easy to go from taking a lunch break and watching one episode to I’m just going to go over like this (gestures) and have it, it just keeps running episodes, if you’re not interrupted. So it’s important to create that accountability structure and that’s one of the things that the small business global summit outcomes is really to create those structures, those tools, those systems that actually have you take your business from wherever it is to wherever you want it to go. I’m really excited about the event and the folks that we get to partner with. We’ve got some of the top speakers in north America. They’re partnering with us and I’m excited and thrilled for us to be (14:59)
N: Yeah, it’s an amazing line-up and I’m honored to be part of it. So where can we send people if they want to find out about the summit and communicate with you?
D: They can go to smallbusinessglobalsummit.com and they’ll find all the information on the website – all the speakers, all the different sessions. They can go that site’s got everything they need to register and get started (15:25).
N: Perfect. And guys, don’t forget if you click on the banner to the side, there you’ll go straight through Damian’s website from there. So thanks again Damian for joining me today and congratulations on the summit and thank you for all the work that you’re doing to support small business owners.
D: Thank you for having me. It’s my pleasure.
N: No worries. Guys please share this video and get the word out. You can do that by clicking the Facebook and the Twitter share buttons on this page. Also download the app if you haven’t done so already so you can watch the shows on the go. And make sure that you leave your email on the box on this page. So I can send you the manifesting with the masters video e-course. It’s actually valued at $87 and I would love to send it to you for free. So until next time, remember to live large, choose courageously and love without limits. We’ll see you soon.